As a former strategy consultant and collaborator of Simon Sinek, Bita has inspired leaders and organizations to discover and activate a sense of purpose, clarity of vision and a set of values to motivate their journey.
She challenges her audience to reflect on both the upsides and downsides of powerful stories and encourages leaders to adapt wise and ethical storytelling as opposed to persuasive branding techniques.
Her own purpose is to elevate wisdom in every human decision by inspiring leaders to discover their personal values and ethical compass. Bita combines domains of culture, strategy, psychology and philosophy in an interactive session.
A psychology graduate and qualified personal trainer, Joe has had a lifelong interest in health, wellbeing and helping people.
Joe was the previous MD of WeWork, the US based company that provides shared workspaces across the world and Reward Gateway, an employee engagement technology platform, which boasts some of the world’s leading companies on its roster.
Prior to this Joe held director and senior roles within Virgin Active and Fitness First. Working in and supporting teams around the world across several industries, Joe is now a mentor at both Leeds University Business School and Virgin Start Up.